No ONE is saying be LESS Materialistic!! Though, SOME Addicitons die HARD.

Materialists WILL and are decry/(ing) this movie, like well-trained DOGS!! Yet, if materialists will go here and learn about the cycle of reusing materials in more healthy ways that ARE being developed, then maybe slowly, the average materialist will begin to understand stuff is still possible to attain, just the way your little pavlovic-driven unconscious is addicted!! WooHoo!! Sorry, I couldn't stop myself from the initial criticism of the reactionary...! Get over it and LISTEN until your neuro-transmitters make the connection!! Sorry!


Severn Cullis-Suzuki

These stories of stewarding national consumerist habituation, are NOT perfect, yet, they ARE beginning the change for the better! Can YOU help? Add to this? Come up with a BETTER way?? Then DO IT! The world needs your contributions too, NOT reactionsm which is so CHEAP anyway!! Listen to your own fundamental human values and learn to recognize them in other people "across the isle" from you. We aren't in a competition to win! What? Life on the planet... you stay... you go...?!! Whose death panels? Whose grandmother gets it in the chest?!! Come on, CHEAP, HABITUAL REACTIONISM IS what is DEAD!

A New Design Assignment & The New Aesthetics

EPEA Vision

The Cradle to Cradle Principles:

1) Waste equals food
2) Use current solar income
3) Celebrate diversity

Cradle to Cradle Vision

Imagine a world where human industry operates exactly like a blossoming cherry tree: Every factory, every building and every product is as giving as a cherry tree with its flowers.

Imagine a world where our buildings are like trees: They cover their energy needs by harvesting solar power, produce food and oxygen, create habitat for other species and change with the seasons.

Imagine a world without pollution and waste: Products are made from materials that are beneficial for humans and their surroundings.

Imagine a world where humans can be glad that their actions benefit those around them and the constraints to reduce, minimize, and decrease according to the current "Cradle to Grave" paradigm are a distant memory.

This is the world that Cradle to Cradle offers. And it is a matter of design that starts with the intention to apply conventions found in Nature:

* Waste equals food
* Use current solar income, and
* Celebrate diversity

Forget reactionary doubts like: That's too expensive. That's idealistic. That would never happen. Because it is happening as these examples show:

* Product cases

* Service cases

***Between my love for healthy, organically grown food and all things aesthetically conscientiously made_ ever since I listened to the Monticello Dialogues on New Dimensions Radio, I have been completely won over by what Bill McDonough and Michael Braungart are up to!